“Put me into a pot and let me grow into a tree.” “The best thing I’ve experienced at a funeral is being with my family.” “I don’t want them to remember me in a casket.” “It’s beautiful when there’s more smiles than tears.” “I hope it stays more traditional and personal.” “We put the fun in funeral and it was a great celebration of life.” “I feel awkward at funerals.”

These are just a few of the real insights from ordinary Americans that the National Funeral Directors Association (NFDA) will share during its inaugural virtual Consumer Trends Conference on February 22 and 23. This event will help funeral service professionals delve into the mindset of contemporary funeral consumers, whose needs are evolving at a seemingly rapid pace. Attendees will gain valuable insights on emerging consumer behaviors and preferences to help inform their decision-making and get ahead and stay ahead in their market.

Click here to read the full announcement.